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Two Awards for OPTIMUM Public Relations

Montréal, May 13, 2010 – OPTIMUM Public Relations, part of PEOPLE FROM COSSETTE, won two awards at the prestigious Concours des Prix d’Excellence 2010 last night, an initiative of the Société québécoise des professionnels en relations publiques (SQPRP).

OPTIMUM won the Platinum Award in the category of Tactical Excellence, Electronic and Interactive Communications for the social media component of Democracy 2.0: Mobilizing young people on the Web for the municipal elections 2009, a campaign for the Chief Electoral Officer of Québec. In order to reach the target audience, OPTIMUM deployed a strategy using YouTube and targeted influential Québec bloggers in order to generate a viral effect.

OPTIMUM Public Relations was also recognized in the category of Strategic Excellence for an External Public Relations Program, winning the Silver Award for its campaign ENERGY WISE Home Diagnostic for Hydro-Québec. OPTIMUM developed a series of media activities across the entire province, which spread awareness, generated buzz and increased participation in the Home Diagnostic program.

“These two awards show that Optimum excels in both traditional strategic public relations and in the new universe of social media. This joint offering is now indispensable for all clients in Québec. More than ever, we must reach people where we can capture their interest,” explains Isabelle Perras, Vice-President and General Manager of OPTIMUM Public Relations.

OPTIMUM is PEOPLE FROM COSSETTE’s specialized public relations division. It is an A+ accredited member of the Alliance des cabinets de relations publiques du Québec (ACRPQ) and has over thirty communication professionals in its Montréal and Québec City offices. It also has large offices in Toronto and Vancouver.

INFORMATION
Jacques Tetrault
514.970.4870
jacques.tetrault@cossette.com