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New Chief Creative Officer at Cossette

Montreal, January 18th, 2010 — One of Europe’s most renowned creative directors has joined PEOPLE FROM COSSETTE. As of today, Michel De Lauw will be Vice-President and Chief Creative Officer of COSSETTE in Montreal. Prior to joining COSSETTE, he was creative director of the TBWA Paris agency.

His track record is impressive. He has worked in the best European agencies: DDB Brussels, Leo Burnet and TBWA Paris, where he worked with Éric Vervroegen. Trained as an artistic director, he has been a judge in the biggest international competitions and his campaigns have won numerous Lions at the Cannes International Advertising Festival. He has worked for such prestigious international brands as McDonalds, Volkswagen and Heinz. Moreover, he has developed a number of product campaigns for the consumer giant Procter & Gamble.

“Michel De Lauw is bringing COSSETTE a totally integrated vision of communication. His international experience is exceptional and his love of the job contagious. The arrival of this new Chief Creative Officer confirms that COSSETTE never ceases developing its product through a continual investment in exceptional talent,” says Dominique Lebel, Executive Vice-President, COSSETTE Montreal and Quebec City.

For his part, the current Chief Creative Officer, Patrick Beauduin, will become Senior Vice-President, creativity. His mandate will be to encourage the cohesion and integration of COSSETTE’s services with a view to further improving the efficiency of the product. 

PEOPLE FROM COSSETTE offers a full range of leading-edge communication services to clients of all sizes, including some of the most prestigious brands in the world. A customer-driven organization built around highly specialized business units, COSSETTE also offers Convergent Communications™, a unique working method that brings added value to the client by integrating various services offered by the Group, including strategic planning and research, advertising, media buying and channel planning, sales promotion, direct response, database and direct marketing, customer relationship management, interactive marketing and technology solutions, public relations, organizational communication and change management, sponsorship and alliance marketing, branding and design, ethnic marketing, business-to-business communications (B2B practices) and print and video production. PEOPLE FROM COSSETTE has approximately 1,485 employees and offices in Quebec City, Montreal, Toronto, Vancouver, Halifax, New York, Irvine, Los Angeles, London and Shanghai.


PEOPLE FROM COSSETTE
Jacques Tétrault
514 282 4870
Jacques.tetrault@cossette.com