News Archives
2009
According to a study by PEOPLE FROM COSSETTE, social media is replacing email
A large study by People from Cossette on social media reveals that social networks are progressing across the country. In Canada, Facebook is the most popular social network with a subscription rate of 66% among Internet users, a rate that is above the American average of 51%. But even in the US, Facebook ranks first before My Space at 36%.
Blitz, the relationship marketing team at PEOPLE FROM COSSETTE, collected 4 Grand Prizes and 8 Prizes at the Relationship Marketing Association (RMA) Gala. Blitz took the Grand Prize for Campaign of the Year for its Hydro-Québec ENERGY WISE Home Diagnostic campaign. This same campaign earned Blitz four further awards at the Gala des Flèches, two Grand Prizes as well as two Prizes.
Posted Thursday October 29, 2009 in Awards Won
Cossette Toronto Wins Best of Show at the 2009 Newspaper Extra Awards
Cossette was the big winner at the Canadian Newspaper Association’s 2009 Extra Awards, with 14 trophies including the biggest prize of the night – Best of Show – for the “Breakfast Burrito” ad that Cossette, Toronto created for McDonald’s Restaurants of Canada.
Posted Tuesday October 20, 2009 in Awards Won
PEOPLE FROM COSSETTE stands up against poverty in downtown Montreal
PEOPLE FROM COSSETTE took part in the Stand Against Poverty event Friday at lunchtime. This international event organized by the United Nations was set up in 2006 so that each year citizens would remind their leaders of the commitment to donate 0.7% of the GDP to eradicate poverty by 2015. A formal commitment was signed by 189 countries, including Canada, during the Millennium Summit in 2000.
Posted Monday October 19, 2009 in Miscellaneous
Blitz, a business unit of PEOPLE FROM COSSETTE, won five international awards last night at the prestigious Cubes competition in Lille, France, which recognizes the best campaigns in direct marketing, electronic commerce and telephone sales.
Posted Wednesday October 14, 2009 in Awards Won
A startling campaign to bring out the vote on November 1
PEOPLE FROM COSSETTE recently produced a daring multiplatform communications campaign for the Directeur général des élections du Québec (the DGEQ, the province’s chief returning officer), as part of the run-up to the November 1 municipal elections in Québec.
Posted Monday October 5, 2009 in Products & Services
PEOPLE FROM COSSETTE hails Ingrid Betancourt's courage
PEOPLE FROM COSSETTE salutes Ingrid Betancourt, who today will be receiving the International Prize for Women of Courage awarded by Reporters Without Borders and Radio-Canada International. The award will be presented by the Governor General of Canada, Michaëlle Jean, who is also Honorary President of Reporters Without Borders Canada.
Posted Thursday September 24, 2009 in Miscellaneous
Blitz wins 4 awards for 4 clients
Blitz, the PEOPLE FROM COSSETTE business unit specializing in experiential promotion and marketing services, was a standout out at the Canadian Agencies Practicing Marketing Activation (CAPMA) awards ceremony last night in Toronto.
Posted Friday September 18, 2009 in Awards Won
Designs by Identica London win at Beverage Innovation Awards 2009
New packs designed by Identica for RDA Organic Squeeezy and Sqqquishy drinks have picked up a beverage innovation award for the ‘Best New Children’s Drink’.
Posted Wednesday September 16, 2009 in Awards Won
Florence Girod joins PEOPLE FROM COSSETTE
PEOPLE FROM COSSETTE announces the arrival of Florence Girod as Director, Creative Planning, for Nucleus, the Cossette business unit specializing in strategic planning.
Posted Thursday September 10, 2009 in Nominations
Canadians, especially Quebecers, think they are MUCH greener than they really are
Canadians are not practising what they preach when it comes to their environmental commitments, according to new research commissioned by People from Cossette and Summerhill. The study, which measured the gap between how “green” Canadians think they are versus what they actually do, shows a considerable “Green Gap” of as high as 40 per cent between self-perception and the real actions needed to improve the environment. The Green Gap measured behaviours across six categories, including energy, food, recycling, re-using, fuel efficiency and preference for green products.
Posted Friday July 31, 2009 in Miscellaneous
Silver Lion At Cannes Keeps Cossette’s Awards Streak Going
Posted Monday June 29, 2009 in Awards Won
Atlantic Canadians representing Canada at Cannes post online diary.
Two colleagues from Cossette Atlantic teamed up to win this year’s The Globe and Mail Young Lions Competition. Sarah Fitzgerald, Media Planner, and Beverley Gallant, Graphic Designer, took home Young Lions for their entry in the media category. Chosen out of 152 entrants (28 years old or younger), awards were given to one winning team in print, film, media and cyber categories.
Posted Thursday June 25, 2009 in Awards Won
MCBD wins top award at Marketing Society Awards for Hovis turn around
MCBD is delighted to announce that it has won the top award for brand revitalisation at the prestigious Marketing Society’s Golden Jubilee awards. The judges gave the award to the agency and client team for the turnaround story of the year.
Posted Monday June 22, 2009 in Awards Won
PEOPLE FROM COSSETTE'S DESIGN RECOGNIZED FOUR TIMES INTERNATIONNALY
IDENTICA, Cossette’s branding and design unit, is pleased to announce that the 365 jury: AIGA Annual Design Competitions 30 accepted four realizations it submitted for its annual guide among 3,800 pieces entered.
Posted Monday June 22, 2009 in Awards Won
Cossette announces a Share Purchase Financing Plan for Certain Senior Executives
Cossette Inc. (“Cossette” or the “Company”) announces that it is renewing the financing arrangement implemented in 2008 for the purposes of facilitating the purchase of the Company’s subordinate voting shares by certain senior executives.
DOREL RECREATIONAL/LEISURE SEGMENT NAMES COSSETTE NEW YORK AS ITS AGENCY OF RECORD
Agency to create new 2010 campaigns for all cycling and apparel brands
Mr. Duffar leaves Cossette Inc.’s Board of Directors
Mr. François Duffar informed Cossette Inc. today, of his intention to step down as Director and Vice-Chairman of the Board of Directors of the Company, effective immediately.
Posted Tuesday May 12, 2009 in Miscellaneous
Obama’s groundbreaking campaign manager headlines Convergence 2009
David Plouffe makes his first appearance in Western Canada for Cossette West’s annual digital marketing and communications forum.
Cossette NY names Toby Vann Director of Digital engagement
Cossette/New York has appointed Toby Vann to the position of Senior V.P., Director of Digital Engagement. The announcement was made by Sally Kennedy, President of the agency. Cossette/New York is the New York office of the Quebec-based Cossette agency network, which includes offices in Canada, the US and Europe.
Identica designs new kids packs for RDA Organic
Identica has been appointed by RDA Organic to refresh their kids range identity and repackage the drinks into new innovative resealable pouches previously created by Yang Rutherford.
Posted Wednesday April 29, 2009 in Products & Services
CEOs AND CMOs SEE OPPORTUNITY IN THE RECESSION
YET FEW ARE TAKING ADVANTAGE WITH INCREASED SPENDING, ACCORDING TO THE FIRST ANNUAL GAUGE MARKETING BAROMETER.
Posted Tuesday April 21, 2009 in Miscellaneous
Cossette’s MCBD scoops top accolade at BTAA
Cossette owned MCBD scooped the top awards at the British Television Advertising Awards winning the Grand Prix, Thinkbox Award for Best Television Commercial of the Year, Gold for Best commercial over 60 seconds, a further Gold for best commercial over 90 seconds and a final Gold for Best Bread & Cereal commercial. The ad also won a silver for best adaptation for cinema.
Posted Tuesday March 17, 2009 in Awards Won
Rocket XL social media opens in London
Cossette’s award winning agency expands into UK
Rocket XL, a Cossette agency, is bringing its market-leading social media offering to London, and has hired Steve Forde, the man behind C4’s agenda-setting social media campaigns for Skins and Lost, to head it up.
Rocket XL, a Cossette agency, is bringing its market-leading social media offering to London, and has hired Steve Forde, the man behind C4’s agenda-setting social media campaigns for Skins and Lost, to head it up.
Posted Thursday March 12, 2009 in Miscellaneous
Award-winning social media agency ROCKET XL opens first Canadian office
LA-based online marketing specialists add depth and experience to Cossette Toronto Convergent Digital Strategy
Posted Tuesday February 24, 2009 in Miscellaneous
The 2008 COSSETTE annual report goes online, WHEN THE DIGITAL GOES FURTHER THAN THE WRITTEN.
COSSETTE is pleased to present its online version annual report for the 2008 fiscal year. In addition to all the information contained in the paper version that is also available, the site now enables users to view relevant videos that introduce the main copywriters of the campaigns presented in the annual paper report as well as their works. Internet users can, for example, listen to Danny Brooke-Taylor talk about the Hovis television ad that won Campaign of the Year in the United Kingdom, or Patrick Beauduin on the Home Depot campaign in Québec.