News Archives
Miscellaneous
First ever Marketers Confidence Index reveals Canadian confidence slow to recover after recession
With the Canadian economy making strides in recovery, it would stand to reason that there would be renewed optimism and activity in the business world. But results from the first-ever Marketing Confidence Index, measured in conjunction with the Gauge Report, an annual survey of marketing professionals, have revealed otherwise.
Posted Friday July 23, 2010 in Miscellaneous
On February 4th, Impact Research and Rocket XL presented at a webinar specially organized by the Canadian Association of Advertisers (ACA) for 80 of its members who had opted to participate. The session focused on the findings and implications of a wide-reaching study conducted by People from Cossette on the use of, and attitudes toward, social media in Canada, the U.S. and UK.
Posted Friday February 5, 2010 in Miscellaneous
PEOPLE FROM COSSETTE stands up against poverty in downtown Montreal
PEOPLE FROM COSSETTE took part in the Stand Against Poverty event Friday at lunchtime. This international event organized by the United Nations was set up in 2006 so that each year citizens would remind their leaders of the commitment to donate 0.7% of the GDP to eradicate poverty by 2015. A formal commitment was signed by 189 countries, including Canada, during the Millennium Summit in 2000.
Posted Monday October 19, 2009 in Miscellaneous
PEOPLE FROM COSSETTE hails Ingrid Betancourt's courage
PEOPLE FROM COSSETTE salutes Ingrid Betancourt, who today will be receiving the International Prize for Women of Courage awarded by Reporters Without Borders and Radio-Canada International. The award will be presented by the Governor General of Canada, Michaëlle Jean, who is also Honorary President of Reporters Without Borders Canada.
Posted Thursday September 24, 2009 in Miscellaneous
Canadians, especially Quebecers, think they are MUCH greener than they really are
Canadians are not practising what they preach when it comes to their environmental commitments, according to new research commissioned by People from Cossette and Summerhill. The study, which measured the gap between how “green” Canadians think they are versus what they actually do, shows a considerable “Green Gap” of as high as 40 per cent between self-perception and the real actions needed to improve the environment. The Green Gap measured behaviours across six categories, including energy, food, recycling, re-using, fuel efficiency and preference for green products.
Posted Friday July 31, 2009 in Miscellaneous
Mr. Duffar leaves Cossette Inc.’s Board of Directors
Mr. François Duffar informed Cossette Inc. today, of his intention to step down as Director and Vice-Chairman of the Board of Directors of the Company, effective immediately.
Posted Tuesday May 12, 2009 in Miscellaneous
CEOs AND CMOs SEE OPPORTUNITY IN THE RECESSION
YET FEW ARE TAKING ADVANTAGE WITH INCREASED SPENDING, ACCORDING TO THE FIRST ANNUAL GAUGE MARKETING BAROMETER.
Posted Tuesday April 21, 2009 in Miscellaneous
Rocket XL social media opens in London
Cossette’s award winning agency expands into UK
Rocket XL, a Cossette agency, is bringing its market-leading social media offering to London, and has hired Steve Forde, the man behind C4’s agenda-setting social media campaigns for Skins and Lost, to head it up.
Rocket XL, a Cossette agency, is bringing its market-leading social media offering to London, and has hired Steve Forde, the man behind C4’s agenda-setting social media campaigns for Skins and Lost, to head it up.
Posted Thursday March 12, 2009 in Miscellaneous
Award-winning social media agency ROCKET XL opens first Canadian office
LA-based online marketing specialists add depth and experience to Cossette Toronto Convergent Digital Strategy
Posted Tuesday February 24, 2009 in Miscellaneous
Cossette Partners with the University of Ottawa to Establish a Research Centre
Cossette Communication Group, in conjunction with the University of Ottawa, has set up the Cossette University Research Centre (CURC) with the goal of advancing research in advertising. Over the course of the next five years, Cossette will support this partnership by working closely with Luc Dupont, renowned advertising and communications expert and professor in the Communications Department at the University of Ottawa. The aim is to conduct research on past studies and campaigns to identify what makes an advertisement effective and also evaluate the impact of new broadcast platforms now available in the communications industry.
Posted Wednesday May 7, 2008 in Miscellaneous
Magnet Search Marketing, the new service offered by Cossette Communication Group – launched a few months ago – is pleased to present its new website at the following address: www.magnetsearchmarketing.com
Posted Friday March 28, 2008 in Miscellaneous
Mourning Louis F. Larivière's Passing - A Founder of Cossette
“It is with great sadness that we announce the death of a great collaborator and friend, Louis F. Larivière, who passed away suddenly last night,” noted Claude Lessard, President and CEO of Cossette Communication Group. “I would like to offer my sincere condolences to his wife, Jacqueline, his two sons, Éric and Yan, and to all his family and friends. Louis was one of the co-founders of Cossette, and for many of us who had the great fortune to meet him, we will mourn his passing.” He was a pioneer in the field of promotion and made his mark by winning countless awards and prizes.
Posted Thursday March 13, 2008 in Miscellaneous
Columbus Media International Launches as World's Largest Independent Media Services Company
Led by three of the world's leading independent media planning and buying companies, U.K.-based BLM, Horizon Media of the U.S., and Cossette Media of Canada, 13 best-in-market partner agencies have joined forces to launch Columbus Media International - the first independent global media services company.
Posted Monday July 10, 2006 in Miscellaneous