News Archives
Products & Services
PEOPLE FROM COSSETTE brings brands and customers together with Mobilito
COSSETTE is pleased to announce the acquisition of Mobilito technologies, a Montreal firm specialising in the mobile sector. Malik Yacoubi, one of its founders, has been made Vice-President of mobile marketing at Fjord Interactive Marketing + Technology.
Posted Monday June 7, 2010 in Products & Services
JUNGLE Media Launches in Toronto
IKEA signs on as the media agency’s first new client
JUNGLE Media, a new media planning and buying operation, has opened in Toronto. JUNGLE Media is the first new marketing services venture to launch in Canada under the newly restructured ownership of Cossette, which was privatized late last year.
Posted Friday April 16, 2010 in Products & Services
A startling campaign to bring out the vote on November 1
PEOPLE FROM COSSETTE recently produced a daring multiplatform communications campaign for the Directeur général des élections du Québec (the DGEQ, the province’s chief returning officer), as part of the run-up to the November 1 municipal elections in Québec.
Posted Monday October 5, 2009 in Products & Services
Identica designs new kids packs for RDA Organic
Identica has been appointed by RDA Organic to refresh their kids range identity and repackage the drinks into new innovative resealable pouches previously created by Yang Rutherford.
Posted Wednesday April 29, 2009 in Products & Services
On Monday this week, Dare launched their Live Studio for Beck’s, the culmination of more than four month’s activity designed to celebrate Beck’s support and sponsorship of talented artists and music.
Posted Thursday September 25, 2008 in Products & Services
Sony Ericsson Xperia: Who is Johnny X?
Sony Ericsson is using the web as the lead channel to launch its new sub-brand, Xperia, with an online episodic thriller written and produced by Dare.
Posted Thursday September 25, 2008 in Products & Services
Miles Calcraft Briginshaw Duffy, Elvis and Band & Brown have created a national advertising PR and digital campaign for Edge (the education foundation that promotes vocational learning), urging young people to remember that "whatever your A-level results, know your options".
Posted Wednesday August 13, 2008 in Products & Services
New TV Spots for Yellow Pages Group :
Find It Fast with The Find Engine™!
Cossette Communication-Marketing has created the latest advertising campaign for Yellow Pages Group. Three new television spots show just how fast it is to find local businesses using Yellow PagesTM directory services.
Posted Monday April 21, 2008 in Products & Services
CNIB Continues Awareness Campaign
Canada’s primary provider of vision loss support programs and services, CNIB, is focusing on the products it provides to people living with vision loss in its continuing campaign to debunk Canadians’ misconceptions about CNIB.
Posted Monday March 31, 2008 in Products & Services
Cossette Atlantic today announced that it is acquiring Rampage Technology, a leading Halifax-based interactive agency that specializes in website development.
Posted Tuesday March 4, 2008 in Products & Services
Captain Morgan's Spiced New Identity
Identica Branding & Design London recently revealed a new bottle shape as well as a new identity and label design for Captain Morgan’s British market focused gold rum, Morgan’s Spiced Rum.
Posted Tuesday November 20, 2007 in Products & Services
Cossette Puts Bell Canada in the Festival Spotlight
Cossette Communication Group and TIFFG put Bell Canada into the spotlight during the annual, celebrity-filled Toronto International Film Festival with a multi-faceted convergent campaign that created high visibility for Bell as an overall corporate sponsor, as well as the company’s individual business units.
Posted Monday November 19, 2007 in Products & Services
Brando Helps Boost Sony Ericsson's Fashion & Music Credentials with Fashion Rocks Sponsorship
Sony Ericsson sponsored the official Swarovski Fashion Rocks after-show party thanks to a deal brokered by its retained U.K. agency, Brando Communications.
Posted Tuesday November 13, 2007 in Products & Services
Brando Launches Art for Life Exhibition
Brando Communications has just completed a convergence project for the Canadian-born sculptor Blake whose first London exhibition open in London in November.
Posted Friday November 2, 2007 in Products & Services
Fédération des producteurs de lait du Québec Launches New Campaign by Cossette Quebec City
Fédération des producteurs de lait du Québec (FPLQ) launched a massive new multimedia campaign on Quebec cheeses on Sunday.
Posted Monday September 24, 2007 in Products & Services
Brando Reinvents the Press Trip with New Sony Ericsson Walkman® Launch
Journalists can be hard nuts to crack — they’ve been there, done that, bought the
Posted Friday August 31, 2007 in Products & Services
Tango Designs New Annual Review for The Rainforest Foundation
Tango, unit of Identica Branding & Design London and award-winning brand communications specialist, has designed a striking new annual report for The Rainforest Foundation.
Posted Thursday August 30, 2007 in Products & Services
Cossette Sends You Flying with Saab's Montreal Airport Signage Campaign
Cossette Communication-Marketing and the Saab automobile company took control of the Montreal-Pierre Elliot International Airport. In an integrated campaign, the agency, in celebration of Saab’s 60-year aeronautical tradition, introduced the 2007 editions of Saab’s 9-3 and 9-5 models to travellers.
Posted Tuesday August 14, 2007 in Products & Services
Bell Shines at the 2007 Summer Festivals Thanks to Fusion
Fusion Alliance Marketing helped Bell demonstrate its technological leadership yet again by creating the Internet sites: Bell.ca/Jazz and Bell.ca/Festival as part of Bell’s sponsorship of the Festival International de Jazz de Montréal and of the Festival international d’été de Québec. The two sites offered festival attendees high quality value-added content during the festivals.
Posted Tuesday August 14, 2007 in Products & Services
MCBD Campaign for Edge Tackles Parental Prejudice Against Vocational Learning in the U.K.
MCBD in London has created a new TV campaign for the educational foundation Edge. The campaign dramatises the problem of pushy parents who may be driving their children down an education road which isn’t right for them.
Posted Monday August 13, 2007 in Products & Services
Cheers! Nazdrovie! From Identica and Baltika
Identica just revealed its design transformation of Baltika beer. New bottles, new graphics, and a totally refreshed brand look and feel were unveiled. Baltika is the No. 2 beer in Europe (after Heineken) and the market leader in its home market, Russia.
Posted Tuesday August 7, 2007 in Products & Services
Impact Research Now Reaches 20 Million Panellists Worldwide
Since July 2007, Cossette Communication Group’s marketing research unit has been able to offer you access to more than 20 million panellists worldwide.
Posted Wednesday August 1, 2007 in Products & Services
Cossette NY Writes the Next Chapter for The McGraw-Hill Companies Corporate Brand
When the corporate marketing group called on Cossette Communications last fall, the assignment was clear: help them rediscover what truly matters most to McGraw-Hill: its employees, stakeholders, and customers.
Posted Sunday July 15, 2007 in Products & Services
Cossette Communication Group acquires Dare Digital, leading U.K. interactive marketing agency
Cossette Communication Group Inc. today announced that it is acquiring Dare Digital Limited, a leading interactive marketing agency based in London (U.K), in a six-year, three-part deal, whereby Cossette initially acquires a 65.4% ownership stake in Dare.
Posted Wednesday July 4, 2007 in Products & Services
BMO Bank of Montreal Launches Its “Debit Any Time. Reward Miles Every Time” Campaign
BMO Bank of Montreal launched a new campaign, created by Cossette Toronto, announcing that BMO debit card holders now earn AIR MILES Reward Miles every time they use their debit card.
Posted Tuesday July 3, 2007 in Products & Services
Altius Sports Marketing Helps 3M Canada Wrap Up Partnership with Vancouver 2010
On June 11, the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) welcomed 3M Canada as the new Official Supplier in the Large Format Graphics (building and vehicle wrap graphics) category for the Vancouver 2010 Olympic and Paralympic Winter Games. Helping 3M navigate the complex Olympic marketing environment is Altius Sports Marketing.
Posted Friday June 29, 2007 in Products & Services
Optimum West Brings Governor Schwarzenegger to Vancouver to Launch the Pacific Economic Summit
The Business Council of British Columbia approached Optimum Public Relations looking for ways to help underscore the importance of large and medium sized business to the economic well being of the province and the positive contributions the business community makes to the community. Working together with the Business Council, Optimum developed and managed an annual event bringing together the province’s business leaders together with their counterparts from a key trading partner, California, to explore areas of common interest and opportunities for greater cooperation.
Posted Friday June 15, 2007 in Products & Services