Case Studies 
Saab, a Swedish car maker, is recognized as a high-end, luxury brand of General Motors. Saab’s overall challenge was to raise awareness and promote their vehicles in the competitive market of luxury cars. Owners of such cars were typically unaware of the versatility and performance of Saab vehicles. Cossette Toronto was called upon to plan an event to increase product knowledge and generate a positive impression of the Saab brand.
Posted Thursday August 21, 2008
Sony Ericsson Walkman
Mobile Phones
As one of the five largest mobile phone manufacturers operating in over 80 countries around the world, Sony Ericsson wanted to further enhance the Walkman brand by uniting music with mobile phones. Dare Digital was called upon to create a website to stimulate this experience by getting people to interact with the site and at the same time to inform them of the complete range of handsets available from Sony Ericsson.
Posted Friday May 9, 2008
P&O Cruises is the U.K.’s largest premium cruise brand and boasts a rich and illustrious history. P&O’s overall challenge was to promote the brand proposition of “There’s a world out there” to a new generation of potential cruisers and to ensure that they are continuously learning what appeals most to P&O Cruises’ potential customers.
Posted Thursday May 8, 2008
The objective was to develop a campaign to support the brand’s “be like no other” positioning, and engage the target audience throughout Europe. The idea was to create a campaign that would feature a well-known, but enigmatic individual who embodies the unique spirit of VAIO. A series of films and stills with John Malkovich were shot over a number of days to form the basis of the website developed by Dare Digital.
Posted Wednesday May 7, 2008
Her Majesty's Revenue and Customs (HMRC) is a non-ministerial department of the British Government primarily responsible for the collection of taxes and the payment of some forms of state support. The challenge was to get more people to do something they don’t enjoy and don’t want to do — file their Self Assessment tax bill on time and preferably online.
Posted Wednesday May 7, 2008
Vodafone’s overall brand strategy is to develop products, applications and marketing that enable people to “make the most of now”. The digital strategy brought forward by Dare Digital was to create a site and advertising campaign that leveraged Vodafone’s Formula One sponsorship while encouraging people to interact with Vodafone.
Posted Wednesday January 16, 2008
Prairie Milk Marketing Partnership
Milk has historically been plagued by declining consumption across much of Canada. Despite this the Prairie Milk Marketing Partnership has found a way to generate growth.
Posted Tuesday January 8, 2008
Identica Branding & Design, in collaboration with Nucleus Strategic Core Properties, Optimum Public Relations and Fjord Interactive Marketing + Technology, were given the mandate to put in place a complete identity program for the newly merged AbitibiBowater company.
Posted Tuesday November 27, 2007
Despite medical research confirming the dangers of smoking, plus warnings on packaging and decades of anti-smoking campaigns, one in four British adults – 13 million – continue to smoke. In an effort to increase public awareness regarding the health risks of smoking, the National Health Service in the U.K. launched a new, aggressive anti-smoking advertising campaign, created by MCBD.
Posted Monday September 24, 2007
The new small car series of Pontiacs and Chevrolets is perfectly suited for the 18-34 market, and GM wanted to find an original way to help this target market discover all their features and advantages. Fjord Interactive Marketing + Technology developed an interactive showroom on the Web that enabled Internet users to discover GM’s new line of cars.
Posted Monday September 24, 2007