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As one of the five largest mobile phone manufacturers operating in over 80 countries around the world, Sony Ericsson wanted to further enhance the Walkman brand by uniting music with mobile phones. Dare Digital was called upon to create a website to stimulate this experience by getting people to interact with the site and at the same time to inform them of the complete range of handsets available from Sony Ericsson.

P&O Cruises is the U.K.’s largest premium cruise brand and boasts a rich and illustrious history. P&O’s overall challenge was to promote the brand proposition of “There’s a world out there” to a new generation of potential cruisers and to ensure that they are continuously learning what appeals most to P&O Cruises’ potential customers.

The objective was to develop a campaign to support the brand’s “be like no other” positioning, and engage the target audience throughout Europe. The idea was to create a campaign that would feature a well-known, but enigmatic individual who embodies the unique spirit of VAIO. A series of films and stills with John Malkovich were shot over a number of days to form the basis of the website developed by Dare Digital.